Cinematic low-key editorial photo of the Amsterdam canals at twilight, reflecting warm gold streetlights on deep navy water, 35mm film grain, high-contrast.
Cinematic low-key editorial photo of the Amsterdam canals at twilight, reflecting warm gold streetlights on deep navy water, 35mm film grain, high-contrast.
Meet the Team

How we work

We don't localise brands. We re-ground them.

Your brand doesn't need a translation — it needs a second home. That means understanding not just what your audience buys, but why they trust, what they aspire to, and how they talk about it. We build from that.

Dual-HQ execution

Rebuilding local relevance

Real market entry means rebuilding your brand's logic for a different commercial culture — different trust signals, different media habits, different decision-making timelines. We map all of it before a single asset is produced.

Strategic choice

A strategic contrast

Traditional agencies
The KNKTED model

Transactional translation

Bicultural integration

Transactional translation — Brief a local partner, hope the brief survives the handoff, and discover the gaps only after launch. No cultural ownership. No accountability across borders.

We sit inside both markets simultaneously. Our global teams share one brief, one strategy, and full accountability, so your brand enters a new market with one coherent voice, not a committee of contractors.

Cross-cultural specialists

Expert leadership

Our team combines decades of international brand experience with deep local insights across both European and Asian markets.

Founder & CEO
Partner

Daisy Zhang

Sharon Nanhoe

Daisy was born in China to Chinese Thai parents and has lived across Asia, Europe, and Oceania. After studying in Australia and the UK for high schools and universities, she built an international career spanning Denmark, China, Poland, Switzerland, and now the Netherlands.


Her cross-cultural experience provides a rare, first hand understanding of global markets and consumer behaviour. With over 10 years of experience in digital growth and marketing innovation across the SaaS, technology, and consumer sectors, Daisy brings both strategic vision and international insight to every project.

Sharon was born and raised in the Netherlands to Surinamese parents, giving her a uniquely multicultural perspective. Having lived and worked in the Netherlands, Spain, and Singapore, she combines a deep understanding of European markets with valuable insight into Asian business culture.

With over 16 years of experience in channel/trade marketing and brand marketing, Sharon brings a strong blend of strategic thinking, cross-cultural fluency, and hands-on expertise in driving brand growth across diverse markets.